Profiles
This past April, Laura Grier, otherwise known in the industry as the “Indiana Jones of adventure, travel, and destination wedding photography,” embarked on a social media and photography adventure workshop with 12 thrilled participants in tow. Says Grier: “We wanted to use our voices and multimedia options around us as photographers to create impactful, striking imagery. Our #sarinotsorry photo series showcased each of us modeling a one of a kind, hand-painted sari in iconic locations all across Sri Lanka.”
The locations across Sri Lanka that Grier chose to shoot in were each, she says, “very curated and special. To be modeling a female Sri Lankan designer’s saris and learning how to tie them was another empowering factor.” Here, Grier shares how she created social buzz along the way, as well as some of the stories behind these epic shots.
RF: Beyond showing beautiful saris, what was the concept behind each image?
Laura Grier: Each one shows a powerful woman who overcame adversity to get there. And the most powerful takeaway of all ended up having nothing to do with photography or even social media. Instead, we were able to leverage both of these tools to be able to share our incredible stories and inspire each other along the way.
RF: How many places did you visit in Sri Lanka?
LG: The trip began at the Teardrop resort Wallawwa in Seeduwa, 20 minutes from the airport. First stop: Ulagalla (Uga Escapes), where we explored Sri Lankan history, then Buddhism and archeology in Anuradhapura, Polonnaruwa and Sigiriya. The second part of the trip was an elephant safari to observe wild elephants at the Kaudulla National Park. Next, we went to Teardrop resort Camellia Hills, where we took a scenic train ride through tea plantations, natural forests and waterfalls. There was also a pilgrimage to Adam’s Peak, exploring Galle (Teardrop resort Galle Bazaar) and Sri Lanka’s colonial history, and ended at Teardrop resort Kumu Beach.
RF: How did you create buzz for the workshop?
LG: Floral artist and entrepreneur Sherene Hulugalle of Jasmine Vine (a destination wedding and event company based in Sri Lanka and the U.S., @marrymeinsrilanka) and I partnered with social media influencer Nastasia Wong, known as @dametraveler on Instagram. She has an account that empowers females to travel and I thought she would be a perfect addition to the workshop. Basically, the premise was to do shoots across Sri Lanka in some of the most iconic and “Insta-famous” locales and then set up shoots that we would post on Instagram. Each woman took turns doing an Instagram takeover on Nastasia’s account to get exposure and to learn how to do it. So social media, framing and strategy, storytelling and photography were all woven into a fluid and casual workshop.
RF: Was it hard to connect with the right people on location?
LG: Sherene helped organize and connect me with Sri Lankan artist and designer Romaine Ferdinands (@srilanka_on_silk), who works with silk and was happy to collaborate and showcase her work highlighting motifs that are indigenous to the region.
5 Tips to Buzzworthy Posts
1. Always have a storyline, message or running theme in mind. We created the hashtag #sarinotsorry because it promoted not only the female sari designers, but also women being unapologetic and fearless.
2. Present different perspectives. We each took turns taking over @dametraveler’s account, so it gave everyone an opportunity to tell their story in their own voice and gave her followers different views of the same trip.
3. Use all of your tools and everyone else’s outreach to help promote your project or trip. We all posted in unison and promoted our stories to all of our followers, before, during and after the trip.
4. Even if you don’t have a ton of followers, being engaged and answering questions along the way can help in reaching and inspiring those you want to interact with.
5. Be strategic and purposeful with your posts. Make sure that you curate your images and that they flow as an entire story when posted together. Post consistently, make sure you are tagging everyone and, even more importantly, geotagging all of your Insta-story slides and posts, so you can get a lot more followers from the places you are visiting—they are usually more engaged because they are nearby as well!
lauragrier.com
Photos by @lauragriertravel
Makeup by @cameroncohen
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