Once a pinup calendar, the 2022 Pirelli calendar is poised to be about art and music—and equal opportunity. A behind-the-scenes glimpse at the 2022 calendar illustrates continued change for the calendar from the Italian tire company that has pivoted from pinups to an annual art publication. Photographer and rocker Bryan Adams is behind the creative vision of this year’s shoot, which is set to feature famous musicians—male and female—captured as if they were behind the scenes while on tour. In an interview with CNN, Adams called the images “very sexy, without being overtly sexy.”

The 2022 edition is not the first to include men, but the photographer’s creative vision is furthering the publication’s turn towards both diversity and female empowerment. “Let’s face it, us men needed to be objectified as much as women [are],” he told CNN. The photographer says that his work strays from the “old-school” sexualization.

Adams is also bringing his perspective as a musician to craft art that portrays famous musicians off the stage and out of the public eye. While images aren’t slated to be released until November, the behind-the-scenes video Pirelli released shows trap doors, behind stage curtains, dressing rooms and alleyways. Adams is known for both his photographs depicting popular entertainers and his own music, which includes “Everything I Do (I Do for You)” and “Summer of ’69.”

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“Musicians never see the front of the building; they see the back door. We see the stage door. We see the backstage area. We see the basement of the building. When it comes time for the show, you open the curtain and there’s everybody,” Adams said in the calendar’s teaser video.

The calendar is set to feature exclusively musicians, including St. Vincent, Normani, Saweetie, Kali Uchis, Grimes, Cher, Jennifer Hudson, Iggy Pop, Bohan Phoenix, and Rita Ora. Previous calendars have featured artists, actors and models, but the 2022 calendar is the first to include only musicians.

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Each year, the calendar takes on a theme, but this is left largely up to the artist behind the camera. Previous themes include Greek mythology and Romeo and Juliet. The calendar, which launched in 1964, included men in 1998. In 2016, an edition shot by Annie Leibovitz, the women were selected by achievements rather than appearance.

Adams shot the images for the calendar over the course of two days in Los Angeles at the Palace Theatre and Hollywood hotel Chateau Marmont, as well as a third shoot at the La Scalinatella Hotel in Italy. The photographer calls it a glimpse of life on tour. The behind-the-scenes shots suggest the photographer worked with the Fujifilm GFX100S.

The calendar took a hiatus last year due to the COVID-19 pandemic. It also also ceased publication between 1975 and 1983 during the recession.