Video + Filmmaking

Marketing Made Easy with Animoto [Tech Tuesday]

October 11, 2016

By RF Staff

Looking for a no muss, no fuss tool to market your photography business? That's what Animoto had in mind with the recently released Marketing Video Builder. This new video creation tool is designed for ease of use, so even if you have absolutely no video experience, you can quickly and easily put together a motion piece that incorporates still, video, text, music and even voiceover. And, it's drag-and-drop simple.


Layout options include single frames, split screens and collages. Of course, you can resize the images right on screen and drag to reposition them. Add text with choices of font style/size and color, and position the text wherever you want.

If you want to deliver a more personal message (and maybe have a great made-for-TV or radio voice, or know someone who does), you're one click away from adding a voiceover. When you're ready to go, you can share it to a variety of social media sites, email the video or embed it on your website. Posting an HD 1080p version is no problem, or you can select a lower resolution if necessary.

It's a real time-saver, and from the case studies we've seen on the Animoto site, the Marketing Video Builder can be used to produce some impressive videos. Check out photographer Kristina Houser's video, which she marketed on her company's Facebook page with excellent results.

There's a 14-day free trial of the Marketing Video Builder. It's available in the Professional and Business subscription packages starting at $22 a month (for an annual subscription). You'll get more than 90 video styles, the ability to use your own logo and custom colors, between 2,000-3,000 commercially licensed music tracks and much more. The Professional Plan includes a reseller license to consumers, while the Business subscription (starting at $34/month) offers a reseller license to businesses, photo support, a 30-minute consultation and licenses for up to three users.