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WPPI 2017 Essential Reads

March 17, 2017

By Jacquelyn Palumbo

Your guide to the hottest products and happenings at WPPI 2017 is here. Attendees at this year's show were treated to a weekend of fun, friends and the latest gear trends. We've rounded up a few highlights from the show, below.

3D Flex Flash

Attendees at WPPI 2017 were treated to 3D Flex Flash in action--the company 3D prints its own flash modifiers, and brought their 3D printer to this year's show to give attendees an up-close look at how they do it. They also had sample 3D printed modifiers, along with cameras, onsite so that people could try the products for themselves. 3D Flex Flash is one of the first companies in the world to use 3D printing to manufacture end-user products.

Let your talent shine with new light modifiers that create beautiful results without weighing down your creativity. 3D Flex Flash is proud to offer The WYNG and The NEST light modifiers; designed for photographers by a photographer. To learn more visit www.3dflexflash.com.


WPPI 2017 exhibitor Grip&Shoot has something for the mobile photographer. Their Smart Grip solves the problem of awkward, shaky mobile photos and videos by attaching a handle to your device for comfort and stability. This is a next-level grip that employs a system of Bluetooth controls as well. Use the buttons to control Zoom, Exposure, or change Cameras right from the grip. You can also squeeze the trigger to capture photos or start or stop videos. The bottom actually detaches to reveal a Removable Stand. Use the stand on its own or to connect your phone to any tripod; the remaining half of the grip also serves as a remote to control your device over 100 feet away. To learn more visit gripandshoot.com.

Iris Works

The Iris Works booth at WPPI 2017 hosted a meet-and-greet with users of the platform: Craig LaMere, Ike & Tash and Ashley Crawford. Iris Works is the Studio Assistant that helps you simplify your business so you can focus on wow-ing your clients. By providing you with the tools you need to effectively run and grow your business, you can easily manage clients, money and sessions all in one place. Iris Works helps you save time with features like lead capture, questionnaires, workflows, automated messaging, e-signature contracts and location scouting. You can easily manage every aspect of your business with Iris Works' seamless integrations with companies like ShootProof, Quickbooks, Paypal, Stripe, Square, Google Cal, Ical and more. Sign up for a free trial of Iris Works' here: http://app.iris-works.com/signup. To learn more visit www.iris-works.com.


Sigma showcased the new Sigma 85mm 1.4 Art lens during WPPI 2017 at their Valentine's Day-themed booth. This high-speed prime lens is an ideal portrait lens and brings a new level of performance to the already prestigious Global Vision Line. The Sigma 85mm 1.4 Art produces incredibly sharp images, gorgeous bokeh and a nice compression effect. Like all Sigma Global Vision lenses, the Sigma 85mm 1.4 Art is handcrafted in Aizu, Japan and individually tested before leaving Sigma’s one-and-only factory. The Sigma 85mm 1.4 Art is available in Canon, Nikon and Sigma retailing for the price of $1199 USD. To learn more visit www.sigmaphoto.com.

Song Freedom

Photo © Lori Patrick

As with any WPPI there’s always great parties! This year was no different with SongFreedom and FyrFly bringing 4 great performances including Conn Raney, The Royal FoundryTep No and Tre Coast. Attendees were treated to a great evening of dancing and fun! SongFreedom and FyrFly didn’t want the dancing to end so their encore performance includes $49 playlists for everyone! Choose from select playlists of songs that’ll keep you dancing all night long here. Get them while they’re hot, this deal ends on April 1st. To learn more visit songfreedom.com.


WPPI attendees were the first in the world to try out the new Tamron SP 70-200mm F/2.8 Di VC USD G2 lens announced at #WPPI2017. In the Tamron booth live studio, attendees got a hands-on look at Tamron's next generation fast tele zoom featuring an all-new optical design that meets today's DSLR resolution requirements. Tamron's eBAND Coating provides superior anti-reflection performance, effectively reducing any flare and ghosting. Its new autofocus system delivers a dramatically faster autofocus speed and responsiveness while the enhanced VC image stabilization system with three modes provides CIPA-rated stabilization performance of 5 stops in VC mode 3. The lens offers close-focusing down to 37.4 inches and has fluorine coating, upgraded moisture-proof and dust-resistant construction and a removable Arca-Swiss type tripod mount. The lens is compatible with Tamron's optional Tap-In Console—which provides a USB connection to let users easily update the lens firmware as well as customize features like fine adjustments to the AF and VC—as well as Tamron's two new optional teleconverters (1.4X and 2X). To learn more visit www.tamron-usa.com.