Never mind the word “style,” says Jacob Loafman. He’s all about stories. A LooksLikeFilm staffer who’s releasing his own custom presets through the company’s Tribe Archipelago collection, Loafman is a risktaker at weddings, he says, and likens shooting a wedding to directing a film. “The only difference is that the film is unfolding in front of me, and I have to direct it on the spot,” he says. “There’s a simple beauty to that challenge.”