As if Cole Roberts and Jakob Granqvist from Nordica Photography weren’t busy enough (they also run an international workshop called Way Up North, in addition to shooting weddings around the world), the Stockholm-based duo have begun a print shop. Kolla, which roughly translates to “look” in Swedish, welcomes clients who need guidance in affordably decking their walls with contemporary photography. They can browse work from more than 60 photographers—many of whom are wedding photographers, including several 30 Rising Stars from years past.
“Photographers get a place to showcase their work, without having to do anything more than send us the photos,” Roberts says. “The Kolla team takes care of everything else.”
While Kolla is open to fashion, documentary and travel photographers, the pair knew that wedding photographers like them would also have archives of other images. “Many don’t have a place for this additional work,” Roberts says, “and we think it’s a shame to hide it away to collect dust on a hard drive.”
The duo teamed up with a local printer, which uses premium 220gsm matte paper for their prints, to roll out the artwork. “We print everything on demand, meaning we don’t have any additional costs,” so they’re able to keep prices as low as $30. The photographers who shot the work get a cut from each sale.
Over the last few months, the team ran a crowdfunding campaign on FundedByMe to push their marketing efforts—they exceeded their goal by more than 150 percent, from funds contributed by some 100 investors. “This will allow us to grow in a more rapid pace,” Roberts says, including pop-up shops; the first will be in Stockholm later this year.