Lensrentals’ new purchase programs—”Keeper” and “Keeper Test-Drive”—will enable its customers to purchase used equipment. Both programs are accessible via the Keeper page or the product page of equipment on the Lensrentals site, one of the largest online photo, video and lighting equipment rental companies in the U.S. The equipment available for purchase is refurbished, tested, graded and priced by the Lensrentals sales team beforehand.

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“We’ve maintained the highest reliability of video and photo gear, with the lowest equipment failure rate in the industry, by making our techs work incredibly hard to inspect, clean and repair equipment before and after each rental, and that now extends to purchases from Lensrentals through the Keeper programs,” said Drew Cicala, vice president and co-owner of Lensrentals in the company’s press release.

“Consumers want peace-of-mind that the used gear they’re buying has been well maintained and  suits their purpose,” Cicala continued. “And this is exactly what Lensrentals Keeper Test Drive was built for. Customers can rent gear, try it and if they like it—keep it—and we’ll remove the cost of up to a 7-day rental from the final sale price. With that Test Drive purchase, users know the gear is what they need and has received Lensrentals’ high quality of product care.” 

Lenrentals’ new purchase programs will allow customers to purchase pre-owned inventory that has been refurbished, tested, graded and priced by the sales team. All Lensrentals pages now have the option to show products that are currently for sale through the Keeper program. By clicking on the Buy button at the top right of the product page, the view will show equipment available for purchase with stock, pricing and corresponding product quality information. Items are tested and rated for cosmetics, performance and glass quality so buyers know exactly what they are getting.

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Up until now, current lensrentals customers have purchased used equipment from LensAuthority, a sister company to Lensrentals. This update, says the company, brings everything under one brand, “making it easier to service customers and logistically provide the same high levels of customer service we’re known for at Lensrentals. LensAuthority will eventually be wound down with the site transitioning to Lensrentals Keeper.”