Kodak Moments, a division of Kodak Alaris, continues the expansion of its color film portfolio with the launch of Kodak Gold 200 film in a new 120 format 5-roll pro-pack for medium-format cameras, satisfying consumer demand.  

While Kodak Gold 200 has been available in 120 rolls in the past, it hasn’t been available in rolls of 120 since 1997 when it was called Kodacolor Gold 200. Based on the Kodak tech sheet, this film stock is a new formula compared to the old 120 format Kodak Gold 200. It’s also the first new color film format from Kodak Alaris since Ektachrome E100 was released in 120 and sheet films in December 2019.

“The 120 film format was introduced back in 1901 for the Brownie No. 2 camera,” said Thomas Mooney, Manager Film Capture Products, Kodak Moments Division. “Although it’s been around for 120 years, it’s still one of the most popular film formats in use today. One main reason for its popularity is that the larger film negative can be enlarged significantly without losing image quality. This is a great opportunity for aspiring photographers looking to make the jump from 35mm to medium-format photography.” 

[Read: 5 Things You Need to Know Before Switching From Digital to Film]

The new 120 format KODAK PROFESSIONAL GOLD 200 is an affordable, entry-level color film featuring an ideal combination of warm saturated color, fine grain, and high sharpness. It is designed for any level photographer for daylight and flash capture.  

According to Kodak, the new film stock is suited for general use daylight and flash photography but can also be exposed under photo lamps or tungsten illumination with filters. It is coated on a 3.94 mil Kodak Estar film base, which provides enhanced quality, transparency and dimensional stability.

The 120 format GOLD 200 Film is available for dealers, retailers, and distributors around the world and is intended to be priced 25 percent lower than the comparable PORTRA and EKTAR offerings.