Drone-maker DJI is buying a strategic minority stake in Hasselblad, maker of medium format cameras.
Thanks to the deal, the China-based drone builder earns a place on Hasselblad’s Board of Directors.
According to a joint press release, the tie-up “will allow opportunities and new ways of combining the technical knowledge and inventive spirit of the two industry leaders in their respective fields.” We reached out for a few more details and learned that the two companies are also exploring "joint projects." Hmmm, a 50-megapixel camera drone perhaps?
The companies will also each focus on their individual strategic directions and related growth opportunities, with marketing and branding platforms continuing to delineate the two companies, the release stated.
As far as manufacturing, Hasselblad cameras and gear will still be produced in Sweden, and DJI will continue to make products in Shenzhen, China.