Rachel Greiman’s Copywriting Tips for Photographers
June 7, 2022
In 2014 when Rachel Greiman started her own family photography business, she joined some Facebook business groups and discovered that a lot of photographers needed help creating copy for their marketing. "In order to make a photography website a place that sells, a photographer must first understand who they wish to sell to and what matters to those people," she says. (Scroll through for examples of her family photography work.)
In this episode of The Portrait System Podcast, on Rachel Greiman’s copywriting tips, host Nikki Closser speaks with the Denver, Colorado, photographer about how other photographers can master writing copy for their websites, social media, and other marketing efforts that can help them book more clients and make better sales.Iframe:
Greiman went to college for photojournalism, so in her career, copy and images have always gone hand in hand. In 2014 when she started her own photography business focused on family photography, she joined many Facebook business groups and discovered that a lot of photographers needed help creating copy for their marketing. Three years later, when Greiman and her husband were doing volunteer work in Kenya, Greiman got serious about her copywriting business for photographers. Now, running her writing business, Green Chair Stories, is her main focus.
Greiman says that, “any words you write for your business that sell you or your services, that’s copy, but all roads lead back to your website, which is why that’s your cornerstone piece of content.”
When a photographer understands this, their website can become a place that answers clients’ questions even before they have them. First and foremost, she adds, a client wants to feel their needs are understood and provided for. Interviewing past clients can be a great starting point for developing copy that sells a photographer’s service and products. Once photographers have their core messaging down, then it’s a matter of sharing it everywhere—on their websites, on their social media, in their marketing emails, and in all their communications.
You can learn more about Rachel Greiman’s copywriting tips and her services for photographers at Green Chair Stories.
The Portrait System Podcast helps portrait photographers navigate the world of photography, business, money, and much more. Hosted by Nikki Closser, the podcast is powered by The Portrait System, a comprehensive, online educational platform that teaches all aspects of running a successful portrait photography studio.