The system is comprised of three parts. The MagShoe, a cold shoe mount; the MagRing, which attaches to hot-shoe flashes; and the MagBox softbox, which uses magnets to attach to the MagRing. The MagRing can accommodate two speedlights and is compatible with existing MagMod modifiers.
At the heart of the new system is the 24-inch MagBox, which MagMod says distributes light evenly without a hotspot. It pops open quickly and snaps onto the MagRing instantly.
The MagBox is compatible with a new FocusDiffuser, which the company says delivers the soft light of a softbox with the control and precision of a gridded beauty dish without the loss of light you’d expect from a gridded softbox. It achieves this using micro-structures that alter the angle of light in 40 or 20-degree beam angles, redirecting light forward and causing less spill. According to MagMod, with the the FocusDiffuser in place, the MagBox is up to 2.8 stops brighter than a traditional softbox.
MagMod will also offer a fabric diffuser, which slips over the front of the MagBox and is held in place with, you guessed it, magnets.
The MagBox can also accommodate gels via a built-in gel holder. There's a side-access zipper built into the MagBox so you can slip your hand in to remove or replace gels with ease.
MagMod says the new MagBox is universally compatible with most flashes on the market (though an adapter will be required for studio strobes). It includes a case that can fit a MagBox, MagRing, two MagShoes, two speedlights, two FocusDiffusers and 24 MagBox gels.
The MagBox system starts shipping in January. It's already completely funded but you can still pre-order starter kits for $249.