Hasselblad to make Cheaper Cameras?

July 6, 2011

By RF Staff

Hasselblad acquired by Ventizz Capital Fund, will explore 'brand new markets'. Change may be afoot over at Hasselblad, now that the high-end camera maker has been acquired by Ventizz Capital Fund IV -- a private equity firm based in Switzerland and Germany. Neither party disclosed any financial details, but Ventizz said it will implement "no major structural or key management changes" at its newly acquired company. It remains to be seen whether or not this acquisition brings about any changes at the strategic level, though Hasselblad CEO Larry Hansen said his company is looking forward to exploring "brand new markets" -- including, we hope, the "sub-$10,000" one. Click here to see the full press release. [engadget]