All photographers and filmmakers want to create work that conveys a certain emotion or a look.
There are many tools at your disposal to do just that, such as color grading and framing (we dive into several in our How To issue).
But it's important not to overlook more basic exposure tools, too. In this helpful tutorial from Ray Tsang, you'll learn how shutter speeds and frame rates impact the look and feel of your videos. It's well worth your 10 minutes.