To the untrained observer, great portrait photography may seem simply like a matter of proper technique and equipment. Most professional shooters, though, quickly discover that capturing a subject’s personality and developing a rapport between the two of you play pivotal roles well.
To truly appreciate this approach, listen to master portrait artist Platon recount how he took an iconic image of Russian president Vladimir Putin. Beyond merely having the gear, Paton did his research and had a plan to break the ice with the steely Russian autocrat. It's worth watching even if your subjects aren't as intimidating.
Via: Alex Cooke