Power of Print


Why I Heart New York's Clients Are Buying $99 Albums

October 20, 2014

By RF Staff

Sponsored by Nation’s Photo Lab

In New York City, many wedding photographers head to Central Park for their shoots, but IHNY considers the entire city a backdrop for its clients. “We focus on visitors and locals in New York City who want a photography session capturing their love of the city,” explains IHNY’s Karen Seifert. “We work with couples, families and friends traveling together, as well as intimate elopements and proposals.”

I Heart New York Image

Photo © Karen Seifert/ I Heart New York

Because many of IHNY’s clients are from out of town, many opt to purchase an album as a great New York keepsake instead of the typical souvenir t-shirt!

IHNY offers their customers an affordable album from Nations Photo Lab, Album99. Valued between $350 and $400, Album99 has the base price of $99. Perhaps Seifert’s partner, Tim Beckford, says it best: “I got 99 problems but albums aren’t one!” Don’t let the $99 price tag fool you; what Nations Photo Lab has done with a 12 x 12”, 30 sided book at this price point is some sort of Jay-Z/Beyoncé  magic!”

Album 99

The “Flawless” Album99 comes in various sizes including 5 x 5”, 8 x 12” and 12 x 12”, with the cover options including genuine Italian leather, 100 percent linen and both canvas and luster photo wraps. Album99 gives you the choice of sturdy “thick-as-a-penny” or “thinner than a dime” pages and features perfect square corners.

Album99

Album99 is beautifully printed on Kodak Endura Premier Lustre paper with color corrections coming standard with every album. Seifert says, “Our clients are thrilled to receive an album so quickly after ordering.”

Nations Photo Lab launched Album99 in Spring 2014 as a simple solution for any and every photographer who would like to offer an album at a lower price point. While IHNY offers Album99 to all its clients - from vacationing visitors to newlyweds – Chris Therkildsen, Director of Creative at Nations, mentioned that they have seen a significant increase in senior, Sweet 16, engagement and especially boudoir albums!

Seifert sums it up perfectly: “Being able to offer an album that is affordable for our studio—as well as our clients—is a gift.”

Click for more information on Album 99 and Nations Photo Lab products.