The Look Book: WPPI 2013

by Jessica Gordon

May 13, 2013

Rangefinder took to the grounds of the MGM Grand to find some of the most fashionable photographers at WPPI.  Read on or click to the gallery to see the photographers and find out where they find their style inspiration.

Joanne Encarnacion
Encarnacion Photography
San Jose, California

Shirt: H&M
Skirt: Forever 21
Sunglasses: Dior
Bag: Kate Spade
Shoes: Jeffrey Campbell
Watch: Michael Kors
Lipstick: Candy Yum Yum from MAC Camera: Nikon D700

Tell us about your photography studio:

We’re a husband-and-wife wedding and lifestyle team based out of the San Francisco Bay Area. Our goal is to tell your story through our artistic documentary point of view, bringing to life all the wonderful memories of your family, loved ones and wedding day. We’re parents to two beautiful daughters and they are our daily inspiration.

What do you usually wear for wedding shoots?
When I’m shooting weddings, I do my best to wear something comfortable. Sometimes I wear a skirt; sometimes I’m in colored pants. I’m often found in tops with collars, and I’m a huge fan of flirty button-ups.

What’s in your camera bag?
I shoot with a Nikon D3S (the D700 is my backup), and my ultimate favorite lenses are Nikkor 85mm 1.4 and Nikkor 35mm 1.4. When I’m shooting film, my favorite baby to go to is my Contax 645.
Who are your style icons?

This is an interesting one; I don’t really have a “style icon” but I’m in love with everything about Keiko Lynn, a fashion blogger from New York. I love her style—it’s girly and flirty, but has enough roughness to keep it very casual and relaxed.
Is this your first time at WPPI?
This is my third year at WPPI—I’m here to check out the trade show, and the albums that Artifact Uprising printed for us.

Caleb Young
Photographer/photo assistant at Harper + Point Photography
Fort Collins, Colorado

Sunglasses: RAEN
Sweater: American Apparel
Jeans: Levi’s
Shoes: Vans
Bag: Chrome
Camera: Mamiya 500 TL
What kind of photography do you shoot?
I assist and shoot editorial, advertising and weddings.
Where do you get your style influence?
My style is 1930s Atticus Finch-ish.
How do you typically dress for a shoot?
Shoot dress is usually sharp, but functional for the fast pace and active nature of the job.
How was your show experience this year?
This was my first year attending WPPI. I enjoy seeing where the world of photography is at because you can very easily get stuck in your bubble. Even if it isn’t your taste, I like seeing where the industry is.
What was your favorite part of the show?
I really enjoyed listening to [speaker] Jesh de Rox talk about taking your brand to the next level, being unexpected and out of the box. It’s good to hear someone who strives for that, and that it’s working for him so well. Holding dream cameras at the trade show is always spectacular as well, especially the Fujifilm X1Pro.

Jessica Cudzilo
Photographer and founder of The Define School, an online photography school.
Cincinnati, Ohio

Jacket and pants: Macy’s
Shirt: J.Crew
Shoes: TJ Maxx
Bag: Nordstrom Rack
Bracelet: Buffalo Exchange
Belt: Small boutique in Maine

What is your typical outfit while shooting?
For the shooting I do on an almost daily basis of my one- and two-year-olds, it would include yoga pants just about every single day. As for bags, I have had the same Lowepro camera backpack for years and it is the most functional and practical bag I’ve ever used.

What brought you to WPPI this year?

Strictly networking; as a business owner in the category of photography education, it is so important for me to develop relationships with other like-minded companies and artists. WPPI makes that super easy since so many people I wanted to meet and mingle with were there from all over the world.

Who are your photography icons?
Molly Flanagan, Dan O’Day, Samm Blake, Logan Cole, Roger Ellsworth

Who inspires your style?

I love the casual, but sophisticated, styles of both my sister and my friend Martha. They give me ideas on how to be comfortable, but still look feminine all the time.

What was your favorite part about the show this year?

I’m actually a rather big introvert, but roaming the trade show and attending the parties was loads of fun for me this go-around. 


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