Eye Catching: How to Get a Photo Editor's Attention
by Jessica Gordon
March 05, 2014 —
We asked six influential editors and bloggers, “What’s the best way for a photographer to get your attention?” Here’s what they said.
© Beltrami Studios
"As we are all inundated on a daily basis with emails, social-media messages, etc., the best way for a photographer to catch my attention is to get a little old school and make their submission personal. Take a pen and write a note, print out a contact sheet and include a branded USB device containing the submission (there are some super cute ones on the market, like mini clothespins!) and any other eye-catching collateral, whilst staying true to themselves and their brand. Taking the time to handcraft a submission shows me that a photographer is truly passionate about their product and confident in their talent. The result: These ‘special’ submissions head to the front of a long line of work to review. We love getting pretty little packages, especially in this digital age. It’s the best way for both your professional skill and personal style to stand out in the crowd."
Emily Thomas, Creative Director
© Landon Jacob
"The best way for a photographer to get our attention is to engage with us. If we build a relationship with you through social media, through comments on our blog or through an in-person chat (when possible), we’ll know you have a great idea of what we are about and the kind of work we love to feature when your submission lands in our inbox. We love sharing the work of photographers who have the same heart for our mission as we do."
Rebecca Crumley, Weddings Photo Director
© Mel Barlow
"Save the fancy packaging and use your personality instead. I like knowing who you are as a photographer and how you insert yourself to your images. Beautiful photos will always speak for themselves."
Amanda Nistor, Editor
© Amanda Nistor
"The best way for a photographer to get my attention is by sending an email addressed to me versus a general ‘Hi,’ with a complete folder with images. Complete submissions are generally responded to the fastest!"
Denise Chastain, Owner/Founder
Courtesy Denise Chastain
"Some ways photographers have gotten my attention are: a box of chocolate cupcakes with their beautifully printed promo cards attached; a lovely handwritten note telling me why they would like to work with me; and consistently keeping me informed of new work. You always like to see a photographer’s current work, whether it’s assignment or personal."
Amy Squires and Jocey Canrinus
© Erich Mcvey
"Use your best communication skills and manners, and submit your best work. We create long-lasting relationships with photographers over time, and the first impression counts."
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