Rangefinder asked industry professionals from different corners of the business three pressing questions affecting the photography community today. Here are their answers.
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Can you successfully pursue more than one photographic career at a time? Three pros explain how they do it.
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My clients are always making crazy requests, especially since the introduction of digital. They frequently ask for summer fashion catalogues with outdoor themes shot in the dead of winter in the Northern Hemisphere, and they always pick the rainiest or snowiest days to shoot on. To deal with this common request, I create the image indoors using a technique called simulated sunlight, and marry it with a simple background drop out technique in Photoshop to drop in a suitable outdoor scene.
Textures, literally and figuratively, add a layer of interest to any image and can be just the thing to take an okay photo to an oh-wow” photo. Texture can change not only the look of a photo, but also the feel—from dark and foreboding to light and happy and everything in between. Finding the right textures, however, can be time-consuming and costly, especially since there’s no guarantee that any given texture will work with any of your photographs.
There’s no one program that has associated itself so closely to digital photography as much as Adobe Photoshop, having been around now for more than 22 years. It was the program that bridged the gap during the industry transition from analog to digital image-capture devices by introducing us to the concept and open creativeness of pixel manipulation.
What sort of post was done on this image?
Jerry D’s Extreme Makeover Techniques is a recently released book that reveals years of makeup, lighting, posing and Photoshop techniques that will allow you to beautify anyone who walks into your studio. Jerry D is not only a gifted photographer and Photoshop wizard, he is also a licensed cosmetologist and hairdresser, as well as a black belt in the Chinese martial art of kung fu.
The fact that HDSLRs are primarily designed for still photography is never more evident than when you begin to use the camera for motion capture. Good camera handling, which has always been essential for producing stills, takes on a whole new level of importance when it comes to video.
Using off-camera flash isn’t a new concept for photographers. However, if you are like me, fiddling with my flash during a shoot wasn’t something that interested me. In fact, I’ve worked with several photographers who spend more time looking at the back of their camera and flash than they do actually shooting.
I was on assignment for an album cover shoot for B.B. King’s “Guess Who” album. At the time, B.B. was headlining at the Aladdin Hotel in Las Vegas. I called his room at around 1 p.m. and woke him up. By 3 o’clock I was driving him out to a dry lake bed just outside of the city limits.
While pessimism about the economy in general continues, the commercial photography industry as a whole is showing signs of life. According to industry analysts, 2010 saw the photo industry recover to pre-2009 levels, and if the strong first quarter 2011 numbers mean anything, then continued growth can be expected through the end of the year and beyond.